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Today, many business people on social media, new media and media on-line-oriented. These efforts are important and necessary for the marketing of traditional media are still important and can play an important role in the success.
This raises the question: "Will you be ready when Oprah calls, or Donny Duetsch of the idea?"
If you are now preparing it. Here are 7 tips for effective implementation of interviews with the media:
Defining the agenda:You decide what the public wants. Buy your successes? Take your event? Support your cause?
Know your history: to make your agenda effectively, you must submit your message, safe, silent and precise. You're the expert on the subject. Focusing on its agenda during the interview.
Develop key talking points with points of evidence in support: the preparation, three major points you want to do during the interview. Then it comes to support each point with threePoints, which provide tangible evidence, including stories, case studies and other examples.
You know the interviewer and the medium: before accepting an interview, do your due diligence. The research, media and the interviewer. A quick Google search will give you an idea of what to expect and how to best prepare for the interview.
Prepare the interviewer: Journalists are very busy and all you can do to help is much appreciated. Provide for this purpose,Background information and sample questions about your topic. You'll often find that they will use these very issues.
Anticipate questions and controversies: their preparation is not complete without the anticipation of problems and disputes that may arise during the interview. Make a list of all the applications expected. Then answer each question. Ensure that those who might be asked - remember, "if you fear that you will probably get."
Practice, practice,Practice: Nothing in the place of practice. Relieves panic pre-interview and post-interview regret. In order to sharpen the points of the message, and are preparing to submit applications for interview, but the speakers will just not glossy is no substitute for practice out loud. Better yet, the role with a friend or bus. Are the answers all come from? Accurate? Are credible, or they need more support?
Follow these tips and you will be the master of the mainstream mediaOpportunities. And who would not want to be interviewed on Today Show?
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